How the Playbook uses AI

Forms, not chatbots

Every generator is a short form with a fixed, professionally written prompt behind it. You never type into a free-form chat, which is how we keep every output on-brief and inside the advertising rules.

The rules are baked in

Every prompt carries GMC Good medical practice and the ASA/CAP rules on medical advertising: no guaranteed outcomes, no pressure tactics, no unverifiable claims. A second automated check flags risky phrases before you see the result — flagged, never silently rewritten, so you always see what was caught.

Drafts, not decisions

Everything generated says "check before you publish". You are the registered professional; the Playbook is the first draft, not the final word.

Your data, not training data

Generation runs on OpenAI's API, which does not use your data to train models. Patient information is refused at the door — business information only.