Privacy notice

Aethus Limited is the data controller · November 2026

What we collect

Your name, email, specialty, and what you choose to enter about your practice: its website, town, procedures, and your answers inside the course. We also record how the programme is used (sessions completed, tools run) and standard email events (delivered, opened).

Why (our lawful bases)

Running the programme you asked for (contract); improving it and offering you relevant Aethus services (legitimate interests); and marketing emails only with your consent, which you can withdraw in Settings at any time.

Who processes it

Our processors: OpenAI (generates your drafts — API data is not used to train their models), Mailgun (sends email, EU region), Google (website speed and Places checks), HubSpot (our client records), and our UK/EU hosting. We never sell your data.

Patient data

We do not want it and do not hold it. The Playbook is business information only, every form says so, and automated checks reject text that looks like patient information.

How long, and your rights

We keep your account while it's active; accounts untouched for 24 months are deleted after a warning email. You can export everything (Settings → Download my data) or delete your account there too — deletion completes within 30 days. You can also complain to the ICO, though we'd rather you emailed us first: lawrence@aethus.co.uk.