The Private Practice Playbookby Aethus
Your private practice, found and chosen. In 10 minutes a day.
A free 12-week programme for consultants. It starts with a two-minute Snapshot of how patients find you today — on Google, on Maps, and now in ChatGPT — and ends with a marketing engine your practice runs itself.
Minutes, not modules
One short session each weekday — 10 to 15 minutes between clinics. Friday is lighter, and every week ends with a finished asset your practice keeps.
The ideas behind it
Pricing. Funnels. Trust. How Google decides, how patients' search habits are moving to ChatGPT, and why reviews compound. You learn the why while you build the what.
Progress you can see
Milestones unlock as you go, and your Snapshot score is re-measured so the change shows in numbers, not feelings. The first 50 practices carry the founding mark.
Twelve weeks, one engine
Quick wins first — your Google profile and a working review routine inside a fortnight — then referrers, enquiries, fees, and a 12-month plan built from your own answers.
- Weeks 1–2 · Your Google profile and a review engine, live
- Weeks 3–4 · Answering what patients ask — and being named by AI search
- Weeks 5–7 · Your website, your referrers, enquiries into consultations
- Weeks 8–9 · Fees, insurers and self-pay — priced with confidence, inside the rules
- Weeks 10–11 · Being visible, and measuring what actually works
- Week 12 · Your 12-month plan, and your Snapshot re-run to show the distance travelled
Along the way, Aethus offers a free human review of your website and a conversation with Lawrence — useful whether or not you ever spend a penny with us.
The best month to start was last year.
Search visibility and reviews compound — the sooner the engine runs, the sooner it pays. The second-best month is this one.